Oct 26, 2018
- Patagonia’s top 3 values - restraint, quality, and simplicity
- The more you know, the less you need. Develop skill first, then splurge for better technology.
- Prioritize stories over products in advertising, then show how your business fills the gap.
Oct 20, 2018
- A magnetic product taps into both emotion and high functionality
- There is no average customer. It’s more ideal to tailor to a variety of customer groups
- Previews and samples can improve sales with customers who are still on the fence
Oct 12, 2018
See You At The Top - Zig Ziglar
- Build your self-confidence by intentionally looking people in the eye
- Big shots are really little shots that kept on shooting
- The best way to go big with you goals is starting small
Oct 5, 2018
Cold Calling Techniques (That Really Work!) - Stephan Schiffman
- Every “no” is truly a “yes” on its way, in disguise
- Give special attention to next steps. That way new clients don’t accidentally fall through the cracks
- Focusing on personal connection helps push past industry gatekeepers
Guest: Andrew...